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Marketing Resources - Digital

Digital marketing is becoming more and more important. It's important that organizations include digital media in their marketing plans. However, digital marketing is evolving so rapidly that practices that were effective last year may be unsuccessful this year. Below are four predictions for 2015 from seasoned digital marketing experts.

Prediction 1: Content will be more important than ever.

Takeaway: Make sure your ads are educational.

Prediction 2: Marketing Channels Will Be Even More Connected.

Takeaway: Allocate some of your marketing budget for digital.

Prediction 3: Mobile will take over.

Takeaway: Make sure your digital ads are mobile (phone or tablet) friendly.

Prediction 4: Everyone will adopt.

Takeaway: Everyone, including big tobacco, is using digital advertising. In order to compete, organizations must implement digital media.

The resources here can be altered to fit your campaign’s needs. All resources in this database are available at no cost to you and will be continually updated as new ODH campaigns are released.

To request a resource, contact tobaccoprevention@odh.ohio.gov. If you will need a resource resized, altered (this includes adding localized text/your logo), or in a certain format, please include that information in your email. Please allow at least two weeks to receive altered material.

Campaigns

  • Secondhand Smoke
  • Tips From Former Smokers
  • What's It Worth
  • Social Media

  Campaign: Secondhand Smoke - Smoke-Free Housing 

Sizes/Dimensions: 160x600; 300x250; 728x90

Color: Color

Media: Digital

Language: English

Campaign: Tips From Former Smokers - Amanda

Sizes/Dimensions: 300x600; 300x250; 728x90

Color: Color

Media: Digital

Language: English

Campaign: Tips From Former Smokers - Shawn 

Sizes/Dimensions: 300x600; 300x250; 728x90

Color: Color

Media: Digital

Language: English

Campaign: Tips From Former Smokers - Roosevelt 

Sizes/Dimensions: 300x600; 300x250 336x280;

Color: Color

Media: Digital

Language: English

Campaign: Tips From Former Smokers - Beatrice 

Sizes/Dimensions: 300x250

Color: Color

Media: Digital

Language: English

Campaign: Tips From Former Smokers - Terrie 

Sizes/Dimensions: 300x250; 728x90

Color: Color

Media: Digital

Language: English

Campaign: What's It Worth - Smoke Person 

Sizes/Dimensions: 300x50; 320x50; 728x90; 994x30; 994x300

Color: Color

Media: Digital

Language: English

Campaign: What's It Worth - Highchair 

Sizes/Dimensions: 300x250; 300x600; 320x50; 320x420; 728x90; 990x30; 990x300

Color: Color

Media: Digital

Language: English

Campaign: What It's Worth - Boy On Bike 

Sizes/Dimensions: 300x250; 320x420

Color: Color

Media: Digital

Language: English

Campaign: Monthly Facebook Posts 

Sizes/Dimensions: Standard Facebook Sizes

Color: Color

Media: Digital

Language: English

 

Updated 3/2/2015

 

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