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Marketing Resources - Print

Print media is not dead. Print media still maintains its stance as a powerful and necessary component of an ad campaign. According to Forbes, there are several advantages that the classic medium still holds:

Tangibility – A print piece is a physical thing. Magazines and newspapers can stay in houses or offices for months or years, while Internet ads can disappear into cyber space instantaneously.

Credibility – There is something about print that gives a sense of legitimacy. The saturation of popups and banner ads on the web can be overwhelming and the fear of spam and viruses is enough make people weary of clicking. There is no imminent danger in a print ad.

Branding – Print ads are excellent for solidifying your brand identity. Your ads should have a consistent aesthetic in terms of fonts, colors and types of images to establish brand recognition.

Target Marketing – Placing ads in publications such as specialty magazines can effectively reach niche audiences that may be more difficult to target online.

More Engaging – Consumers are more engaged when reading printed material, unlike websites, which are often skimmed in as little as 5 seconds. A study shows that people read digital screen text 20-30 percent slower than printed paper. (Alshaali & Varshney, 2005)

Fewer Print Ads – With more and more businesses relying solely on the Internet for their advertising needs, the decline of print publication is actually a marketing advantage. The publications are less crowded, allowing more room for your ad to shine, and possibly even less expensive prices for that ad space.

The resources below can be altered to fit your campaign’s needs. All resources in this database are available at no cost and will be continually updated as new ODH campaigns are released.

To request a resource, contact tobaccoprevention@odh.ohio.gov. If you will need a resource resized, altered (this includes adding localized text/your logo), or in a certain format, please include that information in your email. Please allow at least two weeks to receive altered materials.

Newspaper

  • Tips From Former Smokers
  • Veterans Day

Valpak

  • Valentine's Day
  • Father's Day
  • Fourth of July

Campaign: Tips From Former Smokers

Sizes/Dimensions: 7"x 4.8"; 7" x 10"

Color: Color

Media: Newspaper

Language: English

 

Campaign: 2014 Veterans Day

Sizes/Dimensions: 10"x 10"

Color: Black and White

Media: Newspaper

Language: English

Campaign: 2014 Veterans Day

Sizes/Dimensions: 10" x 10"

Color: Black and White

Media: Newspaper

Language: English

Campaign: 2014 Veterans Day

Sizes/Dimensions: 4.7" x 13.3"

Color: Black and White

Media: Newspaper

Language: English

front:

back:

Campaign: 2015 Valentine's Day

Sizes/Dimensions: 7.88" x 3"

Color: Color

Media: Valpak

Language: English

front:

back:

Campaign: 2014 Father's Day

Sizes/Dimensions: 7.88" x 3"

Color: Color

Media: Valpak

Language: English

front:

back:

Campaign: 2014 Fourth of July

Sizes/Dimensions: 7.88" x 3"

Color: Color

Media: Valpak

Language: English

Campaign: Disabilities

Sizes/Dimensions: 8.5" x 11" Tri-Fold

Color: Color

Media: Brochure

Language: English

Campaign: Disabilities

Sizes/Dimensions: 8.5" x 11" and 11" x 17"

Color: Color

Media: Poster

Language: English

Campaign: Disabilities

Sizes/Dimensions: 8.5" x 11" and 11" x 17"

Color: Color

Media: Poster

Language: English

 

 

Page updated: 3/2/2015

  

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