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Marketing Resources - TV/Radio

TV and radio advertising continue to be dominating marketing channels. In 2014, the average American spent over 4 hours watching TV and 50 minutes commuting to work and back (US Census Bureau) every day. Though both mediums can be expensive (TV more so), they can also be very targeted. Television and radio ads can be run on specific days, during specific times, to a specific market.

Facebook and YouTube video views are expected to rise dramatically the next few years. Sharing ads made for television on these networks is a great way to increase campaign effectiveness at minimal costs.

The resources below can be altered to fit your campaign’s needs. All resources in this database are available at no cost and will be continually updated as new ODH campaigns are released.

To request a resource, contact tobaccoprevention@odh.ohio.gov. If you will need a resource resized, altered (this includes adding localized text/your logo), or in a certain format, please include that information in your email. Please allow at least two weeks to receive an altered resource.

TV

  • Tips
  • #OhioQuits
  • Secondhand Smoke 

Radio

  • Tips 
  • Secondhand Smoke 
 

Campaign: Tips From Former Smokers - Amanda (Pregnancy Complications)

Sizes/Dimensions: 30 Seconds

Color: Color

Media: Video

Language: English 

Campaign: Tips From Former Smokers - Brett (Gum Disease)

Sizes/Dimensions: 30 Seconds

Color: Color

Media: Video

Language: English 

Campaign: Tips From Former Smokers - Brian (HIV and Stroke)

Sizes/Dimensions: 2 Minutes

Color: Color

Media: Video

Language: English 

Campaign: Tips From Former Smokers - Felicita (Gum Disease)

Sizes/Dimensions: 30 Seconds

Color: Color

Media: Video

Language: English 

Campaign: Tips From Former Smokers - Rose (Lung and Brain Cancer)

Sizes/Dimensions: 30 Seconds

Color: Color

Media: Video

Language: English 

Campaign: Tips From Former Smokers - Shawn (Throat Cancer)

Sizes/Dimensions: 30 Seconds

Color: Color

Media: Video

Language: English 

Campaign: Tips From Former Smokers - Terrie (Oral and Throat Cancer)

Sizes/Dimensions: 30 Seconds

Color: Color

Media: Video

Language: English 

Campaign: Suffering - #OhioQuits (Lung Cancer)

Sizes/Dimensions: 30 Seconds

Color: Color

Media: Video

Language: English 

Campaign: Secondhand Smoke - I Smoke When I'm Coloring PSA*

Sizes/Dimensions: 30 Seconds

Color: Color

Media: Video

Language: English 

*PSA spots can not be used for paid media campaigns

Campaign: Tips From Former Smokers - Individual audio ads for each TV spot (Amanda, Brett, Brian, Felicita, Rose, Shawn, Terrie)

Sizes/Dimensions: 30 Seconds

Color: Color

Media: Audio

Language: English

Campaign: Secondhand Smoke - I Smoke When I'm Coloring

Sizes/Dimensions: 30 and 60 Seconds

Color: Color

Media: Audio

Language: English

 

Page updated: 3/2/2015

 

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