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Sickle Cell Educational Campaigns 

 

Sickle cell educational campaigns are one aspect of larger programs of professional, patient and public education designed to reduce the risk and consequence of sickle cell disease and other hemoglobinopathies.  Through the network of state-funded sickle cell projects, the ODH Sickle Cell Services Program educational campaigns focus on raising awareness and disseminating key messages to increase healthy outcomes among various racial, ethnic and age groups.  Social marketing techniques are used to identify and segment target audiences, develop communication strategies, and convey messages.

Establishing and maintaining partnership is also a major component of the campaign and a key ingredient to its success!  Partner organizations help assure that the campaign messages continue to have the support of the gatekeepers who are the all-important conduit to the target audience.

Click here for National Sickle Cell Awareness Month to learn more about the history of the annual observance.

Click here for FACE Sickle Cell to learn more about the campaign to build awareness of sickle cell disease and sickle cell trait among people of different races, ages, genders and social status.

Click here for Take Time, Know Your Status to learn more about the new statewide campaign to raise awareness of the importance of individuals to know their "sickle cell status."

Click here for Sickle Cell Sabbath to learn more about the interfaith outreach campaign to raise awareness within the faith-based community about sickle cell disease and the need for blood donors from various ethnic groups.

 

 

 

Last Updated: 08/22/2014