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Take Time, Know Your Status 

"Most people know very little about sickle cell disease, the difference between sickle cell disease (SCD) and sickle cell trait (SCT), and how SCD and SCT are inherited (passed down from parent to child)."

Take Time, Know Your Status or #TTKYS - Is the theme for the new statewide campaign focused on raising awareness of sickle cell disease and sickle cell trait through the use of social media platforms.  The State-Funded Reigonal Sickle Cell Projects, in collaboration with the ODH Sickle Cell Services Program, will unveil the campaign during September 2014 - National Sickle Cell Awareness Month.

Sickle cell disease is the most common genetic blood disease in the U.S.  The message of "Take Time, Know Your Status," hones in on the personal responsibility of each individual to know if they carry the gene for sickle cell and the importance of getting TESTED!

According to the Centers for Disease Control and Prevention, National Center on Birth Defects and Developmental Disabilities, approximately three million people in the U.S. have sickle cell trait.  Thousands more are unaware of their personal trait status.  It is important for individuals to know if they carry the gene for sickle cell prior to having children.  If both parents have sickle cell trait, there is a 25 percent chance with each pregnancy that their child will have sickle cell disease.  Sickle cell disease is a serious, life-long blood disease.  Not knowing their or their partner's sickle cell status, makes it difficult to inform adults of their risk of having a child with sickle cell disease.  That is why it is so important to know your "sickle status."

The #TTKYS campaign will target at-risk populations in the general public and teenagers and young adults who may be unaware of their sickle status.  The use of social media platforms will allow for the message to reach a broader audience base and promote action and awareness of sickle cell.  The campaigan will also use the #TTKYS acronym as a logo to brand products (e.g. t-shirts, banners) for distribution to the target audience and to sickle cell community partners.

The #TTKYS campaign joins the "FACE Sickle Cell" campaign that continues to be an important resource in our arsenal to educate, inform and empower the residents of Ohio.

For more information on the #TTKYS campaign, contact a State-Funded Regional Sickle Cell Project.



Last updated:  8/25/2014